| |
employee
questions at all levels. Let your company´s front-line supervisors address
each of their employees and answer their questions. Giving employees the high-level
vision and the hands-on detail will help them better understand and accept
potentially upsetting news.
Create an effective message. Consider the specific informational needs
of executives, middle managers, supervisors and employees, and tailor your
message to fit each audience. Often companies communicate only what´s
happening at the corporate level and neglect the things that are really
important to employees, such as how the change affects their future.
Remember, employees don´t think about the company the
way executives do. They want to know about things that you may find unimportant,
such as how future plans will affect their personal work area. Whoever communicates
change to employees needs to understand their concerns.
An effective message should also explain how your employees´ day-to-day duties directly
impact the company´s performance and should touch on the values and pride
of the employees. A direct, face-to-face interaction can help reinforce positive
attitudes, inspire employees and help them adapt to the change.
Listen to your employees. Employee feedback is critical in
managing change. Holding focus groups with employees is a great way to
gauge reaction and monitor the progress of change. You also can encourage employees
to provide feedback through email or the company intranet. This shows
them that you care and provides a forum for employees to share their thoughts
(by name or anonymously), which is hard for some employees to do in person.
Click to next page |